Mar 26, 2010

When 4E Met 1E

This summer one of the new D&D products coming out will be a new Starter Set, another in a long line of attempts to help bring in new blood to our favorite hobby.

But this time I wonder if the goal is to bring in new players to the D&D fold, or bring BACK old players.

Cover art for the new starter set doesn't have any of the art treatment we've seen for 4E products and instead, features a cover that doesn't just hearken back to a previous edition, but in fact is a direct swipe of an earlier product.

Compare below, the art for the new starter set and the art for a 1e set.

New Starter Set

Previous Basic Rules Cover
Other than the product title and the company logo, it's exactly the same. I'll be interested to hear how this product does and how many old school players just might pick up the dice once again.

3 comments:

Louis Porter Jr. said...

It won't. Kids and young people are looking for graphic design like World of Warcraft and Final Fantasy video games. This style is not effective to this generation of potential players.

Eddie G said...

Agreed... and a further indicator that they are looking to bring "retired" players back into the game: it looks like only the first print run with have this "throwback jersey" style. Future runs will have different packaging

Matt Conlon said...

o.0 That's... I'm not sure how I feel about that. Is nothing sacred?